Samsung is one of the popular mobile devices. Looking at society, there are a majority of people who are either Team Apple or Team Samsung. To keep up with the trends and the market, Samsung uses one main tactic to go above and beyond. Compared to Apple, Samsung is more innovative and efficient with their phones. By showing their graphics, specs, and different ways to use the phone (stylus pen), it shows that Apple is behind. Apple has been using the same specs and programs, which are not up to date. In their most recent commercial for the Galaxy Note9, Samsung collaborates with Fortnite, the top trending games of the year. Fortnite released a new skin/mod that is only given to players with the Galaxy Note9. Every commercial would do their best to have a celebrity to be in it, to show that those celebrities support Samsung. In this commercial, Fortnite’s top player and streamer, Ninja, appeared with the main character and engaged with a game of Fortnite. This branches out to not only to those who are into up to date phone users, but to Fortnite players. To keep the audience entertained and stay within Samsung, they do many commercials that has an Apple user that is struggling with their phone that many people have experienced themselves. In the end, the user comes to the point of getting a Samsung and is satisfied with their purchase. Combining the tactics of having a good commercial, Samsung has a face for their product and a comparison to another product. Although many consumers know that Samsung is a more efficient phone, Apple users have a harder time to give up their phone to be part of Samsung. In conclusion, Samsung provides brand ethics that allow consumers to continuously compete with other mobile devices.
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