Advertisements have been around for a long time since products and companies are part of society. With a creative mind and thinking outside of the box, advertisements have different meanings and understanding of how to approach the concept to advertise. A way for companies to reach consumers, they would have advertisements that can grab majority of their attentions. Racism has been an issue in society and is still a big topic when it is brought up. Some companies do not notice the racism that is used in their advertisement because they see how “great” their advertisement has become. However, companies use racism as a way to be known. As one of the highly trending topic in social medias, companies use this tactic to get news, words, and other ways for many consumers to hear about it. It is hard for companies to recover from using racism, but some have continue to strive from it. Racism is still used in advertisements, but has a boundary of how far it can be used. For example, the advertisement by Dove, a soap company, had an African American female change to a Caucasian female. Looking only from there, it is considered racist for saying how an African American is “dirty” for their skin color. However, looking at the entire advertisement, there are multiple colored females changing from one race to another. From the way I see it, people would be upset from one clip of the advertisement and to make themselves known, as well as, giving Dove a platform on social medias. Luckily, Dove has given their apologizes for the advertisement and is still a well known soap brand. Another example, the advertisement by H&M, a clothing company, had an African American boy model in a hoodie that says “Coolest Monkey in the Jungle”. At first glance, it is a harmful mistake and coincident, but looking at it closely, it is a racist advertisement. This had H&M take down the product and post an apology. Both advertisements were mistakes and did not get enough consultations to be released. Receiving backlash from society has shown that it can make an impact to everyone, but does not change how society really is.
Samsung is one of the popular mobile devices. Looking at society, there are a majority of people who are either Team Apple or Team Samsung. To keep up with the trends and the market, Samsung uses one main tactic to go above and beyond. Compared to Apple, Samsung is more innovative and efficient with their phones. By showing their graphics, specs, and different ways to use the phone (stylus pen), it shows that Apple is behind. Apple has been using the same specs and programs, which are not up to date. In their most recent commercial for the Galaxy Note9, Samsung collaborates with Fortnite, the top trending games of the year. Fortnite released a new skin/mod that is only given to players with the Galaxy Note9. Every commercial would do their best to have a celebrity to be in it, to show that those celebrities support Samsung. In this commercial, Fortnite’s top player and streamer, Ninja, appeared with the main character and engaged with a game of Fortnite. This branches out to not only to those who are into up to date phone users, but to Fortnite players. To keep the audience entertained and stay within Samsung, they do many commercials that has an Apple user that is struggling with their phone that many people have experienced themselves. In the end, the user comes to the point of getting a Samsung and is satisfied with their purchase. Combining the tactics of having a good commercial, Samsung has a face for their product and a comparison to another product. Although many consumers know that Samsung is a more efficient phone, Apple users have a harder time to give up their phone to be part of Samsung. In conclusion, Samsung provides brand ethics that allow consumers to continuously compete with other mobile devices. 
Adv91VienCarmen 