Billboard #1 : Panda Express created this billboard to advertise about their new product, 8 Treasure Chicken Breast. With the name of the product, logo of the company, display of the product and with a slogan underneath, they are capturing the audience’s attention. The display of the product helps the audience understand what it is. What I’ve noticed is that, the street I found this billboard is where many Asians are populated in. The surrounding areas are mostly Vietnamese and Chinese shops, restaurants, and stores. This billboard is pathos, wanting people to try the food.
Billboard #2 : Coorlight Beer partnered up with the San Jose Sharks to advertise their beer. The billboard is found on the side of the 101 Highway, where it is busy 24/7. Having the city’s well known hockey team to help advertise, grabs audience’s attentions. They’re aiming for the sports fans and adults, possibly to encourage them to drink beer while watching a hockey game. The billboard uses pathos, wanting people to buy their product.
Adv91VienCarmen 